It is tested, it is proved, it is all out there written on the walls and face book is the best place to fetch sales for your products. Face book ads can save you from competing for Google keywords with millions others of companies and it can create for you the traffic that you want. Face book alone converts 85% orders for all e-commerce sites. So why aren’t you enjoying a piece of the Face book 2 billion monthly user cake? We could go all day listing because the reasons you are not getting the best out of face book ads are many.
But here are the top three reasons;

Facebook AdvertisingYou are not putting an impact on your prospective customers,
You are not reaching the right people
You just don’t have a proper goal.

No matter what category you fall in, there is something you can do to get results from your Face book ads. Here is how to go about it.

Attack with a plan
Even though there are always causalities after a war, an army never really attacks without a plan. It should be the same with your face book ad attack plan. You are not going to just pay for any ad face book puts in your face. Your plan is your sales process. It should include who you want to target, what you want to tell them and how you want to engage them. Is it website visitors, is it those going about their business on Face book or is it online shoppers you want? Once you have this figured out, you are ready to move to the next step.

Create a system
Now that you have an attack plan, you need the actual attack tools. This is the sales system that you will use to fetch the traffic you need. It is the content or the ad body you must use in order to grab attention. It is the images, the posts, the articles, the videos etc. The point is that your sales system must correspond with your target audience. For example, if you are trying to sell male lifter sneakers, you want to target males who are of gym going age, sports people, and also a few women because women love to gift men and might consider buying your sneakers as a gift for a special man in their life.
The results of your system should be page engagement, flocks of emails, several views, and shares, and the grand one is the perfect customer.

What next?
Once you have the data that you need, the rest is yours to decide. Remember data is the main determinate of any sales performance. Now that you have large numbers of people checking out your site/face book page, Connect with your new customers, get them to commit and start closing deals.

Source: https://www.entrepreneur.com/article/297946